The Art of InfoSec

Nearly 2,500 years ago, in his seminal Art of War, Sun-Tzu quilled “Every battle is won before it is ever fought.”  Although military-strategies remain somewhat timeless, tactics change- war is constantly evolving, from the outside flanks of Alexander the Great, to the hackers lurking on the Dark-Web today, no one is ever truly safe from […]

Categories: InfoSec

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BBVA Compass Case-Study at GWMSIST

Our very own Alexander J. Singleton does it again with another bang-out case-study analyzing the lower costs and increased efficiencies leveraged by search-engine marketing (SEM) and search-engine optimization (SEO) scaled with social-media- on average, a lead generated by inbound-marketing costs five to seven times less than a lead generated by outbound marketing. As of 2010, the Spanish MultinationalCorporation […]

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The Art of Science and the Science of Art: The BucephalusDev Design Model

Taste is a function of intelligence; style is derived from taste. What is taste?  What is style?  As we say in our own words at BucephalusDev, “Taste is a function of intelligence; style is derived from taste.”  The trained-eye, and shall we say palate, has an acquired-taste for “design,” which by definition is the creation […]