Category: Case Study

The BBVA Compass corporate logo.

BBVA Compass Case-Study at GWMSIST

Our very own Alexander J. Singleton does it again with another bang-out case-study analyzing the lower costs and increased efficiencies leveraged by search-engine marketing (SEM) and search-engine optimization (SEO) scaled with social-media- on average, a lead generated by inbound-marketing costs five to seven times less than a lead generated by outbound marketing. As of 2010, the Spanish MultinationalCorporation […]