Health House v2.0
BucephalusDev Does it Again
Since our first deployment to production and official launch of both Health House v2.0-v2.1 websites documented in our first press-release on January 2016 covered by Yahoo! Finance, we’ve increased inbound traffic to the Health House of Kansas City website YoY by 200% within the first year of our contract. Although growth as a metric is relative, keep in mind that the industry-benchmark for average SEO improvement for a website is 20% within 6-months. Organic-Search data compiled by SEM-Rush scoped to our second deployment for Health House reveals significant optimizations compensating for the lack of content, which is the life-blood for any website- typically out of scope for conventional web-development; however, our second production demonstrably outperformed our initial success by creating a completely customized WordPress production utilizing PHP exactly according to the WordPress theme-template hierarchy, in turn yielding the increased average volume by over 200% since our first deployment dating-back to January of 2016.
…we’ve increased inbound traffic to the Health House of Kansas City website YoY by 200% within the first year of our contract.
We helped grow Health House from the inside-out, on-line and off-line, even going and above beyond the scope of web development in assisting them with their IT during the grand-opening of their second flagship studio. Indeed, we are everything we say: we are full-stack engineers trained in the art of business– but don’t take our word for it- let the SEM Rush-data dance in your head.
More Content, More Growth
In an effort to continue pleasing our clients at Health House, the next iteration currently in-production (Health House v2.1) features a modified classes section for the benefit of SEO- specifically, on-line video via YouTube and Vimeo, which are effective vectors driving user-traffic to a website.
The Art of SEO explains that high-quality content is at the heart of achieving “content-marketing nirvana,” or having scaleable content that is so good, when people discover it, they are immediately compelled to link the content on any website, blog, or social-media post- just like our Health House series of videos. Over time, search-engines aggregate website-traffic data associated with the content and other keywords ultimately connecting a user to their end-result- in this case, fitness!
Our very own CEO & CTO Alex Singleton recorded some of the best workout-class footage ever captured in Kansas City to educate prospective clients about the synergistic-effects of rowing combined with boxing.
Google Virtual Tour
…and among 18-34 year-olds in particular, prospects are 130% more likely to book based on a virtual tour.
According to a study conducted by Google, those who view a search-result listing with a virtual tour are twice as likely to be interested in that business, purchase a product, or even book a reservation there- and among 18-34 year-olds in particular, prospects are 130% more likely to book based on a virtual tour. Among additional people surveyed, 67% want more business listings to have virtual tours- of the remainder, 26% were indifferent, and only 7% stated that more virtual tours were unnecessary. Just remember: when searching for restaurants and hotels online, 62% of people use Google. Chances are you probably consulted Google at least one time if you purchased anything within the last month- your prospective clients are probably doing the same!
We invite you to tour the Health House studio below, located in Kansas City, MO.