Health House v2.0

A screenshot of the second Health House of Kansas City website completely customized and built from scratch utilizing PHP for WordPress by Bucephalus Web Development.

Health House v2.0 was our first fully-customized WordPress production built from scratch utilizing PHP for world-class content-management (go Google: “health house kc” to experience the perfect Search).  The build was architectured and engineered for dynamic management of HTML, CSS and Angular JavaScript frameworks in addition to robust point-of-sale API integrations via MindBody, Shopify and SoundCloud- all configured for secure-socket layer encryption (SSL/HTTPs) to ultimately improve Search-Engine Optimization via information-security (SEO).  Our Health House v2.0 was released on June 06, 2016.

BucephalusDev Does it Again

Since our first deployment to production and official launch of both Health House v2.0-v2.1 websites documented in our first press-release on January 2016 covered by Yahoo! Finance, we’ve increased inbound traffic to the Health House of Kansas City website YoY by 200% within the first year of our contract.  Although growth as a metric is relative, keep in mind that the industry-benchmark for average SEO improvement for a website is 20% within 6-months.  Organic-Search data compiled by SEM-Rush scoped to our second deployment for Health House reveals significant optimizations compensating for the lack of content, which is the life-blood for any website- typically out of scope for conventional web-development; however, our second production demonstrably outperformed our initial success by creating a completely customized WordPress production utilizing PHP exactly according to the WordPress theme-template hierarchy, in turn yielding the increased average volume by over 200% since our first deployment dating-back to January of 2016.

…we’ve increased inbound traffic to the Health House of Kansas City website YoY by 200% within the first year of our contract.

We helped grow Health House from the inside-out, on-line and off-line, even going and above beyond the scope of web development in assisting them with their IT during the grand-opening of their second flagship studio. Indeed, we are everything we say: we are full-stack engineers trained in the art of business but don’t take our word for it- let the SEM Rush-data dance in your head.

More Content, More Growth

In an effort to continue pleasing our clients at Health House, the next iteration currently in-production (Health House  v2.1) features a modified classes section for the benefit of SEO- specifically, on-line video via YouTube and Vimeo, which are effective vectors driving user-traffic to a website.

 

The Art of SEO explains that high-quality content is at the heart of achieving “content-marketing nirvana,” or having scaleable content that is so good, when people discover it, they are immediately compelled to link the content on any website, blog, or social-media post- just like our Health House series of videos.  Over time, search-engines aggregate website-traffic data associated with the content and other keywords ultimately connecting a user to their end-result- in this case, fitness!

 

Our very own CEO & CTO Alex Singleton recorded some of the best workout-class footage ever captured in Kansas City to educate prospective clients about the synergistic-effects of rowing combined with boxing.

Google Virtual Tour

…and among 18-34 year-olds in particular, prospects are 130% more likely to book based on a virtual tour.

According to a study conducted by Google, those who view a search-result listing with a virtual tour are twice as likely to be interested in that business, purchase a product, or even book a reservation there- and among 18-34 year-olds in particular, prospects are 130% more likely to book based on a virtual tour.  Among additional people surveyed, 67% want more business listings to have virtual tours- of the remainder, 26% were indifferent, and only 7% stated that more virtual tours were unnecessary.  Just remember: when searching for restaurants and hotels online, 62% of people use Google.  Chances are you probably consulted Google at least one time if you purchased anything within the last month- your prospective clients are probably doing the same!

We invite you to tour the Health House studio below, located in Kansas City, MO.